truths about business and motherhood
One of the main things that I see that holds many creative business owners back when starting a business is the process to choose a business name. There’s a lot in those words that you eventually decide on. Over time, your business name becomes a part of you and people start to remember your business […] Read more…
When I started my stationery shop back in 2012, there weren’t a lot of options for creative children’s party designs. I was planning my daughter’s first birthday party and it was a farm theme. Everything seemed too “cutesy”. It was mostly a party for our adult friends – we were the first of our friend’s […] Read more…
The other day something amazing happened in my shop. I rediscovered the joy of return customers. The world is a chaotic place. Especially online. And even after a wonderful shopping experience, I always wonder if a customer remembers my shop. Do they ever recall that their stationery arrived on time for their event? That we […] Read more…
There are lots of ways to make your Etsy shop stand out from the crowd. And photography is one of the best.  Whether it’s taking the time to create consistent branding for your shop or using a good profile photo, customers remember visual images a lot faster than even the name of your shop. […] Read more…
