Idea lightbulb

How to Validate your Product Ideas before Jumping In

When I started my stationery shop back in 2012, there weren’t a lot of options for creative children’s party designs.  I was planning my daughter’s first birthday party and it was a farm theme.  Everything seemed too “cutesy”.  It was mostly a party for our adult friends – we were the first of our friend’s […] Read more…

Woman and man sharing coffee mug in winter

Winter Marketing Ideas for your Online Shop

Oh, November is here.  Which can only mean one thing.  Winter is just around the corner.  And with the winter season comes getting creative with marketing your online business. And I am talking about winter here.  I know the holidays come first.  Holiday marketing is very different than winter marketing. During the holidays, customers come […] Read more…

Woman holding balls of yarn

The Joy of Return Customers

The other day something amazing happened in my shop.  I rediscovered the joy of return customers. The world is a chaotic place.  Especially online.  And even after a wonderful shopping experience, I always wonder if a customer remembers my shop. Do they ever recall that their stationery arrived on time for their event?  That we […] Read more…

Privacy Policy